The People’s Plan for Nature

By Jess, Rosa and Ellen

The power of changing the landscape has been held in too few hands for too long, the People’s Plan for Nature has given agency back to the people. 100 people from across the UK came together to take part in the People’s Assembly for Nature. They have worked to develop a plan and a set of recommendations for change on behalf of the UK public. This ground-breaking project has been powered by the WWF, RSPB and National Trust and is a unique collaboration with the public to protect and restore nature in the UK.

Across four weekends, two in-person and two online, the Assembly met and heard from experts and practitioners from different sectors to help them understand the state of nature in the UK and what could be done to save it. All talks and resources from the Assembly can be viewed here. UK Youth for Nature was invited to observe some of the sessions:

How we farm and what this means for nature:

This session covered a wide range of topics focused on the impacts of different farming methods on our environment. Sue Pritchard from the Food, Farming and Countryside Commission started by discussing the history of farming, as we’ve moved from subsistence farming to more intense agricultural practices, with the development of technology. Soil scientist Professor Pete Smith then spoke about the implications of farming for our soil quality and the trickle down effects for our biodiversity. To pull it all together, Martin Lines from the Nature Friendly Farming Network spoke about practical solutions farmers can implement to help the wildlife that shares our countryside, while maintaining agricultural productivity.

Diets and supply chains:

This session covered a range of topics around how we source and farm our food, and the impact this has on the environment. One presentation was from a nature-friendly farmer, Mark Lea from Green Acres Farm, on how he is implementing organic methods such as natural fertilisers into his food production. This was followed by Anna Turrell, the Sustainability Director from Tesco, discussing how large supermarkets can reduce their environmental impacts from their position at the other end of the supply chains. These were just a couple of examples of the diverse range of speakers helping to answer key questions surrounding the success of nature-friendly diets in the UK.

Photo by Archie Mathison

The final weekend took place in the centre of Birmingham on the 4-6th of February. One of our Co-Directors, Ellen, went along to observe and to talk with other environmental NGOs about how we can move into the next stage now that the People’s Plan for Nature has been pulled together.

Final weekend in Birmingham

“It was genuinely one of the most incredible experiences I’ve had in my career. There was a real sense that this was a powerful moment in history that has so much potential to create positive change. Nothing like this has ever been done before and when all the working groups came together at the end of the day to read out the first draft of the People’s Plan there were more than a few people in tears.

During the day I had the opportunity to hear about the process of picking the 100 people who formed the Assembly. A huge amount of thought went into making the group as representative as possible. I’ve been to quite a few environmental conferences and I’ve never seen so much diversity, it was amazing, this is what it should look like. There were people from a range of different socio-economic backgrounds, different races, cultures, 16 year olds working with people in their 90s. What was so special was that everyone wanted to hear other people’s views and opinions, there was no sense that one person was better or more knowledgeable than the next, everyone felt like they were part of something bigger and that their voice mattered.”

“Communicated messages around saving the planet have been done in one way for so long, this is something different.” – Nadeem Perera, founder of Flock Together

“I am so excited about the People’s Plan for Nature, I really feel that this is something different. We’re not going to save nature unless everyone is involved and everyone feels that they have agency to act and speak up. We cannot let this plan become just another report, but from the energy and passion I saw in that room, I’m sure it won’t. This is a really exciting time for UK nature and I’m really looking forward to UK Youth for Nature helping to spread the message and push for change.” – Ellen

UK Youth for Nature will continue to support the People’s Plan for Nature. To find out more about our campaigns visit our campaigns page.

Handing on the torch

2022 was one of the biggest years for nature in some time. Internationally, the UN held its global nature conference, putting in place a new 2030 deal to save nature. But for UK Youth for Nature too, 2022 was the most important year in our 3-year history.

In October 2022, Matt and Talia handed over their Co-Director roles to Ellen and Roisin – a momentous occasion for both of them. For some context on who on Earth we are and why we’re writing this, well:

Matt founded UK Youth for Nature in April 2019. There were plenty of youth-led climate campaigning organisations. But no organisation existed empowering the UK’s young people to raise their voices to governments and politicians about the loss of nature. So, as little more than a humble WhatsApp group to start with, UK Youth for Nature (UKY4N) was born.

Talia then came along in March 2020 looking for something (anything!) that wasn’t totally pandemic-related and entirely about nature. It took one 4-hour strategy call to sink her teeth in and never let go. 

Matt Williams
Talia Goldman

Handing over the leadership to Ellen and Roisin was an incredibly exciting moment – if a little heartbreaking. Heartbreaking because it’s always sad to say goodbye to something you love, even if you choose it. We’ve been through a lot together over the 3 years leading and working with UKY4N. Exciting because finding two new Co-Directors, as well as a Head of Communications and Head of Campaigns, to hand over to, means that there is so much more to come; a clear signal that we’re here to stay and here to have impact.

Of course we’d say it – but there is huge potential for UKY4N. Movement building can take time, but the dedication of the young people who are joining UKY4N and staying shows that our expectations aren’t unrealistic. UKY4N is filling a gaping hole in the youth nature space calling for political action to address the nature crisis. 

Our goal has always been to build a movement that reaches beyond the confines of a tweet. That’s why creative forms of campaigning have always been essential to anything that we do. We knew that we needed to find different ways for politicians and the general public alike to engage with our campaigns – that worked actively and passively with people’s imaginations to help them to engage. UKY4N has shown time and time again that we’re a creative powerhouse – one that multiple NGOs and other organisations have supported as a result (and taken on our ideas). Be that through our social media assets and digital guides to working with your local council, rewilding, or even building your own bug hotel – to our UK-wide mural campaign Natural Kingdom: Wild Walls, our giant sand drawing Lines in the Sand. This is a huge, ongoing area for potential as UKY4N moves forward. 

Eurasian Curlew wall – Belfast
Lines in the Sand drawing – Scarborough
Beavers wall – Nottingham

Looking to the future of UKY4N there is so much that excites us. The possibility for real-world policy change is embedded into an upcoming water campaign. And the team remains as creative-minded as ever.

One of Talia’s proudest moments was the completion of the final wildlife mural we painted in Glasgow right before COP26. This was the 8th mural that we brought to reality as part of our Natural Kingdom: Wild Walls campaign. It was the culmination of nearly a year’s work and demonstrated the unbelievable dedication and pure skill of our organising team. No one in the team had done anything like this before and yet… We managed to source the funding for every wall through a variety of means, worked with multiple organisations, individuals, and councils on the ground, co-designed the mural with local, mostly young, artists, and managed all the logistics of their creation – all whilst in full time employment or education. It’s such a point of pride because it started as an idea to paint 1 mural and transformed into 8 – all at the will and drive of the team. And this led to an additional 8 created  in partnership with the Grantham Institute for Climate Change Research and Octopus Energy. We still get emails asking for our help creating new murals.  

Glasgow wall

It’s impossible not to just write an endless list of things that UKY4N achieved since launching in 2019 and becoming Co-Directors in 2020. We’ve also had some tough times together – failed applications to the Arts Council, long nights in the early days where Aura, Joe, Bred and the of two of us were dealing with unexpected obstacles and working out new strategies for campaigning and everything in between.

But even where it’s been hard, the good has been overwhelming. 

Since Matt founded UKY4N in 2019, we have gone from a few organising team members, a WhatsApp group, and a small mailing list, to over 4000 followers on social media with a thriving organising team, a growing network, and a huge internal overhaul where we moved over to Slack. 

Whilst we had initial support from WWF and RSPB when Matt founded UKY4N, we’re now well-known amongst multiple organisations, individuals, councils, and political representatives. We have had media coverage in the UK and the EU, including in major publications such as The Guardian centrefold and global pictures of the day for The Guardian and The Times with our sand drawing. We’ve spoken on the radio, sat on multiple panels with national and European organisations, run events, and participated in the creation of the YOUNGOs COY16 at COP26. We took the next step forward in creating a movement that lasts by officially incorporating, winning an important grant from the European Climate Foundation to continue our work over the next year, going through a whole rebrand run by our own team members, and establishing our first Board. 

UKY4N has achieved so much already that we’ve been incredibly proud to be a part of – but this was only just the beginning. This is no doubt a movement at the cusp of creating real, long-lasting change. The energy, enthusiasm, intelligence, and sheer determination of our organising team and wider network will be testament to that. 

Thank you to everyone, past and present, who we worked with – to those who gave 10 hours week and 10 minutes, to the late night planning and early conversations, to the meetings squeezed into work days and weekends, to the ceaseless creativity and inability to say ‘no’ to ideas, to the barrages of WhatsApps and Zooms that always ran over, to the disagreements and eurekas. 

Now over to you, Ellen, Roisin, Joe, Hannah, and the rest of this brilliant team to help the UK’s nature thrive once more. 

UKY4N team at Scarborough beach

If you’re a young person in the UK who is passionate about nature and the environment and want to join a community of like-minded people to save the planet with, please get in touch!